F4M’s Insights on B2B Marketing
Customers referred by other customers have a 37% higher retention rate.
Top 8 tips for running an efficient online client meeting
The way in which you run a meeting for prospective or existing clients can speak volumes about your business and the service you can offer them. Being able to go over and above the expectations of your client is something you should do every time, and this includes...
Business must continue
There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of how to make the best of a seemingly poor situation. I will outline several markets in several industries where the...
How B2B Digital Marketing Strategies Can Create More Leads for Manufacturing Companies
Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing pages and your contact forms have been optimised, you’ll be able to...
Not a Graphic Designer? Don’t Forget These 6 Elements to Catch Every Eye
At first glance, graphic design can seem very overwhelming. There is an art to creating content that is visually engaging while conveying a clear message. That being said, don’t get discouraged if you haven’t got a degree or experience as a graphic designer. The...
Ways to Improve Your Online Reputation and Business Traffic with Local Listings
Whether you are traveling and searching for the best local cuisine or you need to the check business hours of your favorite shop, you use local listings all of the time. But, is your business online when people search for you? No matter your service or product type,...
Does your leadership team need social media accounts?
For many leaders it’s very easy to view social media as a distraction, with many either ignoring it entirely or paying someone else to handle their social media accounts for them. The problem with this type of mentality though is that it completely ignores the fact...
4 Apps that actually help you drive sales
Are you a new business just starting out? Or simply finding out ways to increase sales? If so, you should be looking at the vast potential available online. You may already have an online store, website, blog, and all that jazz.But what about apps? Smartphone apps...
5 Ways to Generate Sales Leads With Your Blog
Blogging in business has become more than just being a way for you to tell your customers about the latest news concerning your business. Blogging is one part of an inbound marketing strategy, but if used correctly, can generate massive amounts of leads. In...
B2B Sales Strategies
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I...
8 Business-to-Business Marketing Strategies that Really Work
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic and created a list of eight B2B marketing strategies commonly recognised as successful...
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