by fit 4 Market | Dec 10, 2023 | Digital Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Return on Investment, Sales Strategies
Investing in marketing can significantly boost a business’s sales growth, but it’s not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and the concept of Marketing Return on Investment...
by fit 4 Market | Nov 26, 2023 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Return on Investment, Sales Strategies, Video Marketing
Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential customers, engage with them, and ultimately drives...
by Adam Basheer | Aug 25, 2023 | FAB Techniques, Sales Methodology, Sales Strategies
FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? This is an often overlooked part of the sales and marketing process. The terms...
by Adam Basheer | Mar 7, 2023 | FAB Techniques, Sales Methodology, Sales Strategies
Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many sales methods and techniques available but this is perhaps the best for more mastering...
by Adam Basheer | Mar 1, 2022 | Digital Marketing, Manufacturing, Marketing Strategy, Sales Strategies, Social Media
Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing strategies. For your specific manufacturing...
by Adam Basheer | Nov 16, 2021 | Digital Marketing, Manufacturing, Sales Strategies
In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies despite the many benefits that it can bring. Why?...
