by Adam Basheer | Jul 4, 2023 | Digital Marketing, Manufacturing, Marketing Strategy, Social Media
In today’s digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred method for reaching high-value customers. Inbound...
by Adam Basheer | Mar 1, 2022 | Digital Marketing, Manufacturing, Marketing Strategy, Sales Strategies, Social Media
Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing strategies. For your specific manufacturing...
by Adam Basheer | Mar 4, 2019 | Lead Generation, Manufacturing, Social Media
Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of all the social media platforms, only LinkedIn scores higher than 50% on perceived...
