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Is it really a cost of living crisis?

Is it really a cost of living crisis?

by Adam Basheer | Apr 8, 2025 | Customers, Lead Generation, Marketing Plan, Marketing Strategy

What consumer confidence is telling us If you only read the headlines, you’d be forgiven for thinking Australians have shut their wallets entirely. Rising interest rates, inflation, and housing stress dominate the narrative. But look closer, and you’ll see a more...
Thrive in 2025 – how well do you know your customers?

Thrive in 2025 – how well do you know your customers?

by Adam Basheer | Feb 27, 2025 | Inbound Marketing, Market Research, Marketing Strategy

When did you last ask your customers, really ask them, how they rate your product or service?
Boosting Retail Sales: HubSpot CRM Benefits

Boosting Retail Sales: HubSpot CRM Benefits

by Adam Basheer | Jul 21, 2024 | crm, Marketing Strategy

Discover how HubSpot CRM can revolutionise retail businesses and boost sales with its unique benefits.
Captivating the Indifferent: Marketing Strategies for Apathetic Audiences

Captivating the Indifferent: Marketing Strategies for Apathetic Audiences

by Adam Basheer | Jul 1, 2024 | Brand Positioning, Buyers Journey, Customers, Inbound Marketing, Lead Generation, Marketing Strategy

In a market saturated with indifference, learn how to grab the attention of apathetic audiences and convert them into engaged customers.
The Effect of Good Marketing on Market Demand Variability

The Effect of Good Marketing on Market Demand Variability

by Adam Basheer | May 20, 2024 | Inbound Marketing, Market Research, Marketing Strategy

Production Machinery and Heavy Equipment
Maximising Customer Engagement in the Capital Equipment Sector through Lead Nurturing

Maximising Customer Engagement in the Capital Equipment Sector through Lead Nurturing

by Adam Basheer | May 19, 2024 | Inbound Marketing, Market Research, Marketing Strategy

Lead nurturing is a critical aspect of marketing in the capital equipment sector, where high-value items like machinery and vehicles are involved, and it involves offering valuable information and personalised communication to guide potential customers through their...
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