by Adam Basheer | Jul 1, 2024 | Brand Positioning, Buyers Journey, Customers, Inbound Marketing, Lead Generation, Marketing Strategy
In a market saturated with indifference, learn how to grab the attention of apathetic audiences and convert them into engaged customers.
by Adam Basheer | Feb 7, 2023 | Brand Positioning, Digital Marketing, Marketing Plan
What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, colours, text and images. These characteristics are pivotal for...
by Adam Basheer | Feb 21, 2022 | Brand Positioning, Inbound Marketing, Lead Generation, Marketing Strategy
In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting new customers as B2B and B2C industries are, more than ever before,...
by Adam Basheer | Jul 24, 2017 | Brand Positioning, Lead Generation, Marketing Agency
Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action become the major focus. This is certainly the realm of an advertising...
by Adam Basheer | Jul 5, 2017 | B2B, Brand Positioning, Marketing Plan, Marketing Strategy
Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as to the area of focus for successful B2B marketing and relate best to...
by Adam Basheer | May 17, 2017 | Brand Positioning
Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe is not an essential component for their marketing success. Little do they realise that many successful brands have effective...
