Highly Experienced Team

Our expert team has national and international experience. This wide ranging experience is complemented by a hands-on, real-world approach to developing business and marketing strategies which offer you the greatest opportunity for success.

Adam Basheer

A professional marketer and manager based in Adelaide with clients based locally and in Melbourne, Sydney, Brisbane & Perth. Adam has extensive experience in blue chip companies combined with impressive experience and knowledge of small and medium size enterprise (SME) management.

Adam began consulting in 1998, providing marketing and business expertise to SMEs around Adelaide, developing business and marketing plans for a range of organisations. He has a strong strategic focus and entrepreneurial orientation. Read more about Adam’s experience. 

Email adam@fit4market.com
LinkedIn Adam’s profile

Meg Leipus

Meg began consulting in London in 2006, gaining extensive marketing and management experience having held several senior global and local marketing roles in Australia and Europe.

Meg’s experience has been gained leading and managing marketing teams across Australia, the UK and the globe. Responsible for the full business performance of large product portfolios, Meg has extensive experience in the development and delivery of integrated marketing plans, innovation, new market launches and communication to Board Level. Read Meg’s profile.

Email meg@fit4market.com
LinkedIn Meg’s profile

Michelle Lee White

Specialising in digital marketing, Michelle has worked across a variety of industries including technology, finance, superannuation, music, education, healthcare, construction, manufacturing, fashion, medical and government since 2005.

As a professional marketer, Michelle is highly experience in managing marketing teams and developing marketing plans for large and small organisations. Having lived and worked in Adelaide, Australia, the US and Asia, Michelle has the insight and is well acquainted with rebranding and launching new products into multiple and diverse markets.

Michelle’s expertise in digital marketing is complemented by her traditional marketing background in branding, mass media advertising, marketing communications, PR and events, allowing her to deliver highly effective marketing campaigns.

Email michelle@fit4market.com
LinkedIn Michelle’s profile

Alison Glastonbury

Inbound Marketing Client Manager, Alison is an integral part of the Fit 4 Market team co-ordinating and on-boarding all clients.

  • Primary focus is client management, support, training
  • Lead client manager for on-boarding for all our customers, particularly regarding in-bound, development and management of all aspects of the CRM including database management and in-bound marketing tool development & training
  • Supporting clients and Fit 4 Market team across all in-bound tools and management of clients set up/liaisons
  • Eagle eye and sense checker for the team

Experience in the UK across many industries, such as accounting, insolvency, banking, software and more. Alison’s strong administration, good communication skills and an eye for detail come from working for Andersen then Deloitte for many years. Alison has been working with Adam and the team of marketing consultants at Fit 4 Market since August 2008.

Email alison@fit4market.com
LinkedIn Alison’s profile

Tania Campbell

Tania joined Fit 4 Market as a Consultant in 2020. She began her career in marketing and communications in 2004 in a large Australian law firm, ultimately becoming its National Communications and Media Manager. Tania has detailed experience in marketing for service-centred organisations, including in the legal, aviation, aged care, and allied health sectors.

Her broad experience over more than 17 years in content creation, copywriting, corporate communications, social media, website and sponsorship management, PR and events, gives her a thorough understanding of the numerous platforms that organisations can use to promote their brand, and grow their business.

Tania is also an experienced marketing and communications strategist. She believes that having a strategy is a bit like a road map – without one, you don’t know where you are going, or how to get there!

Passionate about social media and digital communications, Tania also loves to write: developing engaging and polished content is one of her key strengths, as is technical writing: distilling the simple from the complex!

Email tania@fit4market.com
LinkedIn Tania’s profile

How to find new customers?

Market Research

Qualitative and quantitative market research can help you make informed decisions and identify new potential customer groups.


A website that is well optimised for search engines means that you show up when people are searching for your products and services.

Social Media

Social Media can be great for generating brand awareness and it can also be used as an effective tool for lead generation… but which platforms should you be on?

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