F4M’s Insights on Digital Marketing

Your digital marketing strategy should be developed as part of your overarching marketing strategy.

From Passive Sales Systems to Outbound Tool – The CRM Evolution

by Adam Basheer | Aug 19, 2024 | crm, Digital Marketing, Lead Generation

Explore the transformative journey of Customer Relationship Management (CRM) systems, from simple sales tracking to sophisticated platforms driving outbound advertising strategies.

Unleashing Inbound Marketing: Powering B2B Lead Generation with F4M

by fit 4 Market | Feb 11, 2024 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

Learn how F4M utilises effective inbound marketing strategies to turn visitors into high-quality B2B leads, making the lengthy sales cycle more tolerable and supporting faster communication and customer support.

Power of Memory in Influencing Consumer Choices

by fit 4 Market | Feb 4, 2024 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

The Science of Memory and Consumer Behavior - Explore how memory influences consumer decision-making, shapes consumer behavior, and impacts advertising strategies, with a focus on the potential successful memory-based advertising campaigns, and the application of...

Mastering Mining Marketing

by fit 4 Market | Jan 28, 2024 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

Marketing plays a critical role in initiating sales processes within the mining industry, often preceding direct sales efforts. It serves as the initial step that paves the way for successful sales conversions, allowing companies to effectively engage with potential...

Mastering 20,000 Moments a Day: Cutting Through Advertising Clutter with Positive Marketing Strategies

by fit 4 Market | Jan 21, 2024 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

Discover the significance of 20,000 moments a day in advertising and learn how to effectively cut through advertising clutter to capture consumer attention.

Don’t Rely on Word of Mouth Alone

by fit 4 Market | Jan 15, 2024 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

After working as a marketing consultant for more than 20 years, I've observed that many people avoid pursuing a professional marketing strategy because they believe relying on word-of-mouth referrals is sufficient for their business. However, when I revisit these...

Is it Time You Started Using Social Media Marketing in the Right Way?

by fit 4 Market | Jan 9, 2024 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

The digital landscape has undergone a massive transformation in the last decade, and at the forefront of this change is social media.

Maximising Returns: The Power of Inbound Marketing

by fit 4 Market | Dec 17, 2023 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Video Marketing

This article provides an overview of the ROI of inbound marketing, including its significance in terms of traffic, leads, and sales, as well as the cost-effectiveness and advantages of inbound marketing compared to outbound marketing, with a focus on how F4M can help...

The Relationship Between Marketing Budget and Sales Growth

by fit 4 Market | Dec 10, 2023 | Digital Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Return on Investment, Sales Strategies

Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and the concept of Marketing Return on Investment (ROI), is...