Straightforward strategies to grow

The Adelaide marketing agency with the expertise, insights, experience and tools you need to grow your business.

Join us for a webinar on

  • B2B Sales
  • Inbound Marketing
  • Market Research
  • Marketing AI
  • Marketing Strategy

Free download: 18 must-have content marketing tips to attract more leads

The content marketing guide will provide you with useful tips to help you generate more targeted online leads for your business.

Work With Us

Fit 4 Market Capabilities

Marketing Strategy

Straight forward strategies to grow

Growth strategies

Online and offline

Identify new audiences, amplify your competitive advantage, move forward with confidence.

Lead Generation

Inbound marketing, social media and advertising

Inbound marketing

Attract customers

Create relevant and engaging content to attract leads and convert them to customers.

Automated Lead Nurturing

Increase sales by converting more leads

B2B Sales

CRM design and implementation

Convert more leads with an effective sales strategy complete with CRM automation and reporting.

B2B Sales Webinar

In this business to business sales for non-sales people webinar, learn to determine which sales method is most effective depending on what you are selling, who you are selling to and what stage you are at in the selling process.

Our Industry Capabilities

Marketing to the mining industry

Mining

Decisions for high-value purchases in the mining industry can take months, if not years. F4M have successfully assisted clients to automate their lead nurturing, to craft compelling thought leadership content, and in building long-term relationships with their potential customers.
Marketing for manufacturers

Manufacturing

Manufacturers need to understand the specific needs of their buyers, build trust, showcase expertise and clearly communicate their product's features and benefits. Brand building and strengthening customer loyalty play a significant role in long-term success.

Services

With experience in marketing high-value services, from IT to healthcare, F4M emphasises the need for concrete messaging to market the intangibility of services effectively.

Retail

Unlike B2B marketing with lengthy cycles, retail targets impulsive purchases or immediate decisions. Highlighting product benefits, creating urgency, and simplifying checkout are crucial.

Clients & Partners

Fit 4 Market build realistic partnerships to provide long-term solutions that deliver great value. 

Latest Articles

Leveraging In-Depth Market Research

Discover the power of in-depth market research to help your business succeed, with F4M innovative tools and methodologies aiding in comprehensive data collection and insights.

Unleashing Inbound Marketing: Powering B2B Lead Generation with F4M

Learn how F4M utilises effective inbound marketing strategies to turn visitors into high-quality B2B leads, making the lengthy sales cycle more tolerable and supporting faster communication and customer support.

Power of Memory in Influencing Consumer Choices

The Science of Memory and Consumer Behavior - Explore how memory influences consumer decision-making, shapes consumer behavior, and impacts advertising strategies, with a focus on the potential successful memory-based advertising campaigns, and the application of...

Mastering Mining Marketing

Marketing plays a critical role in initiating sales processes within the mining industry, often preceding direct sales efforts. It serves as the initial step that paves the way for successful sales conversions, allowing companies to effectively engage with potential...

Mastering 20,000 Moments a Day: Cutting Through Advertising Clutter with Positive Marketing Strategies

Discover the significance of 20,000 moments a day in advertising and learn how to effectively cut through advertising clutter to capture consumer attention.

Don’t Rely on Word of Mouth Alone

After working as a marketing consultant for more than 20 years, I've observed that many people avoid pursuing a professional marketing strategy because they believe relying on word-of-mouth referrals is sufficient for their business. However, when I revisit these...

Is it Time You Started Using Social Media Marketing in the Right Way?

The digital landscape has undergone a massive transformation in the last decade, and at the forefront of this change is social media.

Maximising Returns: The Power of Inbound Marketing

This article provides an overview of the ROI of inbound marketing, including its significance in terms of traffic, leads, and sales, as well as the cost-effectiveness and advantages of inbound marketing compared to outbound marketing, with a focus on how F4M can help...

The Relationship Between Marketing Budget and Sales Growth

Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and the concept of Marketing Return on Investment (ROI), is...

Determining the Best Marketing Spend for Lead Generation

Determining an appropriate marketing spend for lead generation can be a complex process. The costs vary widely depending on the channel and industry.

Leveraging In-Depth Market Research

Discover the power of in-depth market research to help your business succeed, with F4M innovative tools and methodologies aiding in comprehensive data collection and insights.

read more

Power of Memory in Influencing Consumer Choices

The Science of Memory and Consumer Behavior - Explore how memory influences consumer decision-making, shapes consumer behavior, and impacts advertising strategies, with a focus on the potential successful memory-based advertising campaigns, and the application of...

read more

Mastering Mining Marketing

Marketing plays a critical role in initiating sales processes within the mining industry, often preceding direct sales efforts. It serves as the initial step that paves the way for successful sales conversions, allowing companies to effectively engage with potential...

read more

Don’t Rely on Word of Mouth Alone

After working as a marketing consultant for more than 20 years, I've observed that many people avoid pursuing a professional marketing strategy because they believe relying on word-of-mouth referrals is sufficient for their business. However, when I revisit these...

read more

Working with Fit 4 Market brings you…

Highly experienced team

At Fit 4 Market, our marketing consultants have worked across a broad range of industries both locally and internationally. This wide ranging experience is complemented by a hands-on, real-world approach to developing strategies which offer you the greatest opportunity for success.

Online and offline marketing

At Fit 4 Market we are experts at effectively integrating and managing traditional and digital marketing channels. This will result in communicating a clearer message to your customers, reaching more of your target audience and reducing the overall cost of your advertising.

A plan for growth

The best marketing strategy does not start with creative or tactical outcomes. It starts with problem solving and market research. By focusing on solving your growth challenges and maximising the return from your company’s marketing investment, we will help you achieve consistent growth.

Tracked and measurable results

Maintaining efficient systems to measure your marketing activities is vital to success and also makes it easier for you to keep track of your customers and leads. We use data to inform our decision-making and review your marketing with you regularly to make changes as your business grows.

Resources

Explore our curated resources on these marketing topics.

Social Media

Social Media

Social media can be great for generating brand awareness and can also be used as an effective tool for lead generation.

But which platforms should you be on? And how do you ensure you're using it effectively?

FAB Technique

FAB Technique

FAB = Feature, Advantage and Benefit.

FAB is perhaps the simplest and most effective sales methodology and can be used in almost any sales environment - retail, B2B and B2C sales.

Brand Positioning

Brand Positioning

Your brand is more than your logo and imagery. Don't leave your branding to chance.

A brand that stands out from the crowd is one which is associated with the product's competitive advantage.

LNI produces nameplates, labels and badges for a wide range of industrial uses including cars, trucks, trailers, marine, medical and more. As our industry changed dramatically, we needed to seek new clients.

Fit 4 Market created a marketing strategy to suit our business and then showed a down to earth approach with the ongoing implementation needed to make the strategy a success. Inbound Marketing was new to us but F4M has demonstrated techniques that now mean it is the backbone of our new business development efforts.”

Michael Smith
National Sales Manager, LNI

Let's Work Together!

When you work with Fit 4 Market, we take into consideration your size, the resources available to you and where you want to take your business when implementing your marketing. This way your growth is manageable, cost-effective and sustainable.