Straightforward strategies to grow

The Adelaide marketing consultants who have the expertise, insights, experience and tools you need to grow your business.

Join us for a webinar on

  • B2B Sales
  • Inbound Marketing
  • Market Research
  • Marketing AI
  • Marketing Strategy

Free download: 18 must-have content marketing tips to attract more leads

The content marketing guide will provide you with useful tips to help you generate more targeted online leads for your business.

Work With Us

Fit 4 Market Capabilities

Marketing Strategy

Straight forward strategies to grow

Growth strategies

Online and offline

Identify new audiences, amplify your competitive advantage, move forward with confidence.

Lead Generation

Inbound marketing, social media and advertising

Inbound marketing

Attract customers

Create relevant and engaging content to attract leads and convert them to customers.

Automated Lead Nurturing

Increase sales by converting more leads

B2B Sales

CRM design and implementation

Convert more leads with an effective sales strategy complete with CRM automation and reporting.

Market 4 Success Webinar

Join us for a half-day webinar to explore marketing strategy techniques and how you can use tried-and-tested principles in today’s world. This will empower you to take charge of your business and gain the greatest growth possible.

Fit 4 Market Industry Capabilities

Marketing to the mining industry


Decisions for high-value purchases in the mining industry can take months, if not years. F4M has successfully assisted clients to automate their lead nurturing, to craft compelling thought leadership content, and in building long-term relationships with their potential customers.

Marketing for manufacturers


Manufacturers need to understand the specific needs of their buyers, build trust, showcase expertise and clearly communicate their product's features and benefits. Brand building and strengthening customer loyalty play a significant role in long-term success.


With experience in marketing high-value services, from IT to healthcare, F4M emphasises the need for concrete messaging to market the intangibility of services effectively.


Unlike B2B marketing with lengthy cycles, retail targets impulsive purchases or immediate decisions. Highlighting product benefits, creating urgency, and simplifying checkout are crucial.

Clients & Partners

Fit 4 Market build realistic partnerships to provide long-term solutions that deliver great value.

Latest Articles

Nurturing Leads Effectively in Complicated Sales Scenarios

In a complex sales environment, effective lead nurturing is crucial for converting potential customers into loyal clients. This blog explores the best tactics to nurture leads in complicated sales scenarios.

Captivating the Indifferent: Marketing Strategies for Apathetic Audiences

In a market saturated with indifference, learn how to grab the attention of apathetic audiences and convert them into engaged customers.

The Effect of Good Marketing on Market Demand Variability

Production Machinery and Heavy Equipment

Maximising Customer Engagement in the Capital Equipment Sector through Lead Nurturing

Lead nurturing is a critical aspect of marketing in the capital equipment sector, where high-value items like machinery and vehicles are involved, and it involves offering valuable information and personalised communication to guide potential customers through their...

HubSpots Use for Production and Heavy Equipment Manufacturers

HubSpot, as a comprehensive customer relationship management (CRM) and marketing automation platform, offers various tools that are particularly beneficial for production and heavy equipment manufacturers. Here are the main reasons a production and heavy equipment...

Unleashing Marketing Warfare: Strategies to Outsmart Competitors and Conquer Markets

Marketing Warfare Strategies: Gain a competitive edge in business by treating competitors as adversaries and using military strategies to outmaneuver them, with defensive, offensive, flanking, and guerrilla strategies.

The difference between Leads and Conversions

Understanding the difference between needing more leads and needing more sales conversions is crucial for a comprehensive sales strategy.

Unveiling the Power of CRM Systems

Customer Relationship Management (CRM) systems are software designed to effectively manage customer relationships and interaction within your business(es). Such systems play a crucial role in enhancing customer satisfaction and loyalty by providing a core platform to...

Leveraging CRM Technology for Business Success

CRM technology represents a pivotal transformation in how businesses approach customer relationship management, sales optimisation, and operational efficiency. With the integration of CRM systems, companies can unlock the potential for significant sales growth, not...

Mastering Inbound Marketing: Building Customer Relationships

Inbound marketing is a customer-centric strategy which focuses on attracting customers through valuable content and interactions.

Working with Fit 4 Market brings you…

Highly experienced team

At Fit 4 Market, their marketing consultants have worked across a broad range of industries both locally and internationally. This wide ranging experience is complemented by a hands-on, real-world approach to developing strategies which offer you the greatest opportunity for success.

Online and offline marketing

At Fit 4 Market they are experts at effectively integrating and managing traditional and digital marketing channels. This will result in communicating a clearer message to your customers, reaching more of your target audience and reducing the overall cost of your advertising.

A plan for growth

The best marketing strategy does not start with creative or tactical outcomes. It starts with problem solving and market research. By focusing on solving your growth challenges and maximising the return from your company’s marketing investment, F4M will help you achieve consistent growth.

Tracked and measurable results

Maintaining efficient systems to measure your marketing activities is vital to success and also makes it easier for you to keep track of your customers and leads. F4M use data to inform our decision-making and review your marketing with you regularly to make changes as your business grows.


Explore F4M’s curated resources on these marketing topics.

Social Media

Social Media

Social media can be great for generating brand awareness and can also be used as an effective tool for lead generation.

But which platforms should you be on? And how do you ensure you're using it effectively?

FAB Technique

FAB Technique

FAB = Feature, Advantage and Benefit.

FAB is perhaps the simplest and most effective sales methodology and can be used in almost any sales environment - retail, B2B and B2C sales.

Brand Positioning

Brand Positioning

Your brand is more than your logo and imagery. Don't leave your branding to chance.

A brand that stands out from the crowd is one which is associated with the product's competitive advantage.

LNI produces nameplates, labels and badges for a wide range of industrial uses including cars, trucks, trailers, marine, medical and more. As our industry changed dramatically, we needed to seek new clients.

Fit 4 Market created a marketing strategy to suit our business and then showed a down to earth approach with the ongoing implementation needed to make the strategy a success. Inbound Marketing was new to us but F4M has demonstrated techniques that now mean it is the backbone of our new business development efforts.”

Michael Smith
National Sales Manager, LNI

Let's Work Together!

When you work with Fit 4 Market, they take into consideration your size, the resources available to you and where you want to take your business when implementing your marketing. This way your growth is manageable, cost-effective and sustainable.