by Adam Basheer | Jul 4, 2023 | Digital Marketing, Manufacturing, Marketing Strategy, Social Media
In today’s digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred method for reaching high-value customers. Inbound...
by Adam Basheer | Mar 1, 2022 | Digital Marketing, Manufacturing, Marketing Strategy, Sales Strategies, Social Media
Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing strategies. For your specific manufacturing...
by Adam Basheer | Nov 16, 2021 | Digital Marketing, Manufacturing, Sales Strategies
In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies despite the many benefits that it can bring. Why?...
by Adam Basheer | Mar 19, 2020 | B2B, Digital Marketing, Inbound Marketing, Lead Generation, Manufacturing, Marketing Strategy, Sales Strategies
There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of how to make the best of a seemingly poor situation. I will outline several markets in several industries where the...
by Adam Basheer | Mar 4, 2019 | Lead Generation, Manufacturing, Social Media
Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of all the social media platforms, only LinkedIn scores higher than 50% on perceived...
by Adam Basheer | Mar 4, 2019 | B2B, Inbound Marketing, Manufacturing, Sales Strategies
Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing pages and your contact forms have been optimised, you’ll be able to...
