by Adam Basheer | Sep 12, 2025 | B2B, FAB Techniques, Sales Methodology, Sales Strategies
In industries such as mining, engineering and manufacturing, sales cycles can stretch from months to years. Complex products, multiple stakeholders, and high-value contracts all contribute to the delay. While some of this is unavoidable, some strategies can accelerate...
by Adam Basheer | Jan 29, 2025 | Competitive Advantage, Content Marketing, crm, FAB Techniques, Market Research, Marketing Plan, Sales Methodology, Sales Strategies, Trust
Fake news, data breaches, and greenwashing have left consumers sceptical of corporate promises.
by Adam Basheer | Aug 25, 2023 | FAB Techniques, Sales Methodology, Sales Strategies
FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? This is an often overlooked part of the sales and marketing process. The terms...
by Adam Basheer | Mar 7, 2023 | FAB Techniques, Sales Methodology, Sales Strategies
Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many sales methods and techniques available but this is perhaps the best for more mastering...
by Adam Basheer | Jul 19, 2017 | FAB Techniques, MSPs
Many IT service providers struggle with marketing. This is not unusual for many companies, not just in the IT field. You are already or are about to spend time and money on marketing. So, what are some of the biggest marketing mistakes managed service providers (MSPs)...
by Adam Basheer | Jul 17, 2017 | FAB Techniques, MSPs, Value Proposition
Commoditisation is one of the few challenges that you as a managed service provider (MSP) is faced with. Many B2B and B2C industries operating in a congested or saturated market can easily affected by commoditisation, including the MSP market. The term refers to...
