by Adam Basheer | Jul 17, 2017 | FAB Techniques, MSPs, Value Proposition
Commoditisation is one of the few challenges that you as a managed service provider (MSP) is faced with. Many B2B and B2C industries operating in a congested or saturated market can easily affected by commoditisation, including the MSP market. The term refers to...
by Adam Basheer | Nov 24, 2016 | FAB Techniques, Sales Methodology, Value Proposition
A value proposition is an effective statement or combination of statements which describe your business to customers in a manner which will make them want to engage with you and buy from you. It will often include: What product or service is your company selling? What...
