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Captivating the Indifferent: Marketing Strategies for Apathetic Audiences

Captivating the Indifferent: Marketing Strategies for Apathetic Audiences

by Adam Basheer | Jul 1, 2024 | Brand Positioning, Buyers Journey, Customers, Inbound Marketing, Lead Generation, Marketing Strategy

In a market saturated with indifference, learn how to grab the attention of apathetic audiences and convert them into engaged customers.
A prediction for the new financial year

A prediction for the new financial year

by Adam Basheer | Jun 26, 2019 | Customers, Inbound Marketing, Lead Generation, Sales Strategies

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you are satisfied with what happened this financial year with your sales, profits, bonuses, etc then great....
Now the election is over we can get on with growing the business

Now the election is over we can get on with growing the business

by Adam Basheer | May 23, 2019 | Customers, Inbound Marketing, Lead Generation

Now the election has been decided, the opportunity to get on the front foot in your business is now.  For business, elections are a pain in the backside. Why? Everyone seems to stop doing business once an election is called, or slightly before, because of...

How Understanding the Sales Funnel Can Lead You to More Customers

by Adam Basheer | Dec 4, 2017 | Customers, Lead Generation, Sales Methodology

Understanding the sales funnel and the different stages that potential customers travel through can help you dramatically increase the amount of customers your business receives. A sales funnel is the process that customers travel through when considering a purchase...
Tips for Turning a Prospect into a Customer

Tips for Turning a Prospect into a Customer

by Adam Basheer | Dec 4, 2017 | Customers, Lead Generation

Have you ever wondered why you have all these contacts but very little of them are actually customers? It could be because you are not doing enough to convert prospects into customers. A lot of prospects are not converting to customers simply because they are not...
Congratulations to Core Medical Solutions

Congratulations to Core Medical Solutions

by Adam Basheer | Dec 12, 2016 | Customers, Marketing Plan, Marketing Strategy

Many congratulations go to our Adelaide based client of over 15 years, Core Medical Solutions. Last week they were very excited to announce that their business has been acquired by Allscripts. Allscripts is one of the world’s largest public companies focused...
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