by Adam Basheer | Dec 7, 2016 | FAB Techniques, Marketing Plan, Sales Methodology
The sales presentation is a much ignored part of the sales process. When you go to courses or read posts on this subject you are presented with items like how to prospect for leads, sales systems, CRM tools and more. These are all great and I commend their...
by Adam Basheer | Nov 24, 2016 | FAB Techniques, Sales Methodology, Value Proposition
A value proposition is an effective statement or combination of statements which describe your business to customers in a manner which will make them want to engage with you and buy from you. It will often include: What product or service is your company selling? What...
