by Adam Basheer | Jun 6, 2023 | Inbound Marketing, Marketing Plan, Marketing Strategy
Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can be the difference between your business succeeding by gaining new and retaining existing...
by Adam Basheer | Feb 7, 2023 | Brand Positioning, Digital Marketing, Marketing Plan
What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, colours, text and images. These characteristics are pivotal for...
by Adam Basheer | Aug 2, 2022 | Lead Generation, Marketing Plan
Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that they sell by referral and don’t need to market themselves but they can’t understand why they...
by Adam Basheer | Nov 5, 2021 | Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy
Perhaps the most tangible and effective form of marketing today, ‘inbound marketing’ is an online method used to promote your business or organisation to help customers find you. It is the process of presenting educational content that addresses questions...
by Adam Basheer | Aug 17, 2021 | Marketing Plan
A SWOT (Strengths, Weaknesses, Opportunities Threats) analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can use to prompt the major issues which face your business now and into the future....
by Adam Basheer | Jul 21, 2021 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy
So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the buyer’s journey. And if your sales cycle is a long one that’s not always easy. ...
