by Adam Basheer | Jun 6, 2023 | Inbound Marketing, Marketing Plan, Marketing Strategy
Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can be the difference between your business succeeding by gaining new and retaining existing...
by Adam Basheer | Apr 4, 2023 | Digital Marketing, Inbound Marketing, Lead Generation
The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the product or service your business provides. Lead generation is a marketing term that...
by Adam Basheer | Mar 15, 2022 | Inbound Marketing, Lead Generation, Marketing Strategy
Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and more people are opting for the internet to...
by Adam Basheer | Feb 21, 2022 | Brand Positioning, Inbound Marketing, Lead Generation, Marketing Strategy
In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting new customers as B2B and B2C industries are, more than ever before,...
by Adam Basheer | Nov 5, 2021 | Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy
Perhaps the most tangible and effective form of marketing today, ‘inbound marketing’ is an online method used to promote your business or organisation to help customers find you. It is the process of presenting educational content that addresses questions...
by Adam Basheer | Jul 21, 2021 | Digital Marketing, Inbound Marketing, Lead Generation, Marketing Plan, Marketing Strategy
So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the buyer’s journey. And if your sales cycle is a long one that’s not always easy. ...
