F4M’s Insights on Sales Strategies
There are many different sales methods that can be used to complete a sale and they differ depending on industry.
The secret of the FAB Technique
FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? This is an often overlooked part of the sales and marketing process. The terms "feature",...
FAB Technique | Sales Methodology
Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many sales methods and techniques available but this is perhaps the best for more mastering...
Can Video Be Effective as a Digital Marketing Strategy for Manufacturers?
Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing strategies. For your specific manufacturing...
The Top 5 Digital Marketing Strategies for the Manufacturing Industry
In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies despite the many benefits that it can bring. Why?...
Are more website hits really important?
Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the best way to double your leads from your website? (to increase leads to 20 per month). Let's consider...
Business must continue
There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of how to make the best of a seemingly poor situation. I will outline several markets in several industries where the...
A prediction for the new financial year
Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you are satisfied with what happened this financial year with your sales, profits, bonuses, etc then great....
How B2B Digital Marketing Strategies Can Create More Leads for Manufacturing Companies
Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing pages and your contact forms have been optimised, you’ll be able to...
Not a Graphic Designer? Don’t Forget These 6 Elements to Catch Every Eye
At first glance, graphic design can seem very overwhelming. There is an art to creating content that is visually engaging while conveying a clear message. That being said, don’t get discouraged if you haven’t got a degree or experience as a graphic designer. The...
Ways to Improve Your Online Reputation and Business Traffic with Local Listings
Whether you are traveling and searching for the best local cuisine or you need to the check business hours of your favorite shop, you use local listings all of the time. But, is your business online when people search for you? No matter your service or product type,...
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