F4M’s Insights on Lead Generation
Once you have determined your marketing strategy, there are two paths to attracting new leads – inbound marketing and outbound marketing.
Business must continue
There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of how to make the best of a seemingly poor situation. I will outline several markets in several industries where the...
A prediction for the new financial year
Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you are satisfied with what happened this financial year with your sales, profits, bonuses, etc then great....
Now the election is over we can get on with growing the business
Now the election has been decided, the opportunity to get on the front foot in your business is now. For business, elections are a pain in the backside. Why? Everyone seems to stop doing business once an election is called, or slightly before, because of...
The Best Social Media Strategy for Manufacturing Companies
Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of all the social media platforms, only LinkedIn scores higher than 50% on perceived...
You measure everything in your factory, so why not your digital marketing?
The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right? Analysing the manufacturing process can bring a range of benefits to a company...
Fundamental change in manufacturer buyer behaviour
Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many people do you know that don't have a computer, tablet or smartphone? My guess...
Inbound marketing – The key statistics
How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and I will review it here and...
How Understanding the Sales Funnel Can Lead You to More Customers
Understanding the sales funnel and the different stages that potential customers travel through can help you dramatically increase the amount of customers your business receives. A sales funnel is the process that customers travel through when considering a purchase...
Tips for Turning a Prospect into a Customer
Have you ever wondered why you have all these contacts but very little of them are actually customers? It could be because you are not doing enough to convert prospects into customers. A lot of prospects are not converting to customers simply because they are not...
The Importance of Touch Points for Sales Leads
A touch point is any interaction between your business and a prospect that will influence the way they feel about your product or service. It can come in any form, including company logos, the building you are in, advertisements, and even the product or service...
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