F4M’s Insights on Lead Generation
Once you have determined your marketing strategy, there are two paths to attracting new leads – inbound marketing and outbound marketing.
Simple Lead Generation Strategies
The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the product or service your business provides. Lead generation is a marketing term that...
Marketing to the Mining Industry
Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that they sell by referral and don’t need to market themselves but they can’t understand why they...
What Is The Difference Between Inbound Marketing And Outbound Marketing?
Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and more people are opting for the internet to...
How To Select The Right Marketing Activities For Your Business
In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting new customers as B2B and B2C industries are, more than ever before,...
6 Things You Must Consider Before You Redevelop Your Website
In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the most important aspects of your relationship with customers.Website development is...
What is inbound marketing?
Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote your business or organisation to help customers find you. It is the process of presenting educational content that addresses questions that your...
3 Ways Automated Lead Nurturing Can Improve Your Sales Cycle
So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the buyer’s journey. And if your sales cycle is a long one that’s not always easy. ...
Top 8 tips for running an efficient online client meeting
The way in which you run a meeting for prospective or existing clients can speak volumes about your business and the service you can offer them. Being able to go over and above the expectations of your client is something you should do every time, and this includes...
Are more website hits really important?
Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the best way to double your leads from your website? (to increase leads to 20 per month). Let's consider...
The Good, the Bad and the Ugly
Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But will it be the world we knew? This term “the new normal” is in my opinion a load of rubbish. After every natural...
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