There are many different sales methods that can be used to complete a sale and form relationships.
Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
A successful sales strategy considers the buying behaviour of your prospects and how they make decisions. You need to identify:
Research is often the first step to identifying your customer's sales triggers. When your sales strategy leverages your marketing strategy you can expect to amplify your results.
Fit 4 Market will often use a combination of techniques to develop a sales strategy that is right for you and your team.
Too much of customer prospecting is left to chance or fate.
When prospecting, you need to approach the market in a structured and formulated way so you can identify what works and what does not work. Identifying the key growth areas then becomes a more simple process which can take your business to a new level of sales growth.
There are a number of different sales methodologies that can be used to complement a sale and assist in forming relationships. To determine which sales method is most effective, you must first identify what you are selling, who you are selling to and when you are selling it.
Good sales organisations rely on the information provided from a solid Client Relationship Management (CRM) system. Much more than the systems of old, today's CRM can:
On top of that, CRMs can also give you:
At Fit 4 Market, we help our clients choose the CRM that is right for their size, customer base and service or product. We also have the expertise in-house to implement and provide staff training so you can utilise your CRM to its full potential.
The team at Fit 4 Market have been a great support in growing our business. In addition to getting us up and running on HubSpot, their strategic insight and practical advice on digital marketing has been invaluable. I’d have no hesitation in recommending them to anyone who is seeking not just a digital agency, but a true partner to take their business to the next level.
Too often sales training is based solely on the systemisation of lead development and not enough on how to convince a prospective customer to buy.
At Fit 4 Market we specialise in training people who do not see themselves as sales people, to make sales. Examples include scientists, engineers, healthcare workers and anyone who has not worked in a used car dealership.
The FAB technique is one of the simplest yet most effective sales methodologies, as it can be used in almost any sales environment including; Retail, B2B and B2C sales.
Using the FAB technique provides clearer communication and understanding as well as aids the memory of the prospective buyer through helping them to understand how the benefit is achieved.
Two sides of the same coin, the greatest marketing in the world will not help you if you cannot close a deal. Conversely, a great sales team will be seriously held back by a marketing system that lets them down. Achieving the right combination to maximise your sales performance is always the goal. Some marketers simply do not understand the end game of making sales. With Fit 4 Market this is the only game that counts.
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