All real marketing solutions begin with
a well researched and reasoned marketing strategy.
A market analysis is an important tool to help understand the market that your business is operating in. This quantitative and qualitative analysis can help to uncover:
All of these different aspects will help your business to more efficiently market your products to your customers, by understanding how and when consumers buy products as well as how they find these products.
This analysis will also help determine where your business is placed in the market by looking at your competitors and how you compare to them.
Fit 4 Market can conduct a comprehensive analysis of the market in which your business operates. This initial analysis will examine current market trends, key competitors and the market position that your product or service occupies. It will also examine market dynamics that can impact on the success of your product or service.
This market analysis highlights what marketing is working for you and what isn't and assists in planning your future marketing strategy.
Fit 4 Market understands the importance of knowing the right market, the competitors and the customers to better position your product. Whether it is in-depth qualitative consumer research or quantitative consumer studies, the marketing consultants at Fit 4 Market will advise and guide your market research to achieve the maximum knowledge required to better market your products.
Market research helps you to better understand not only your existing customers but potential customers too, in order to create better marketing strategies. Obtaining statistics about the market you operate in and your customers can guide you to make informed decisions about the target audience and marketing direction you want your business to take.
Successful businesses conduct market research often in order to identify new potential customers and potential problem areas within their business.
The design of market research is a very important aspect as money and time can be wasted on inefficient research practices.
Any bias or misdirected research can lead to poor decisions made regarding the future of your business. For this reason, it is vital to make sure that the research is conducted professionally.
We export 95% of our product to markets throughout the Asian region and the world. Fit 4 Market has worked with the Balco Senior Management Team during a significant transition period for our business and has the ability and skill to develop strong relationships with people throughout the organisation. Understanding production is just as important as understanding the market in our business and Fit 4 Market’s experience was drawn on to provide a detailed strategy and marketing plan that is highly practical for the business going forward.
Fit 4 Market is a strategic marketing agency in Adelaide. Our team of marketing consultants specialise in marketing strategy, inbound and digital marketing for all business types.
Some important questions to consider when developing a marketing strategy are:
As a strategic marketing agency, we help your business to:
Fit 4 Market will provide support, guidance and mentoring, with clear and practical advice to ensure that your marketing plan becomes a reality.
Learn more about why a cohesive marketing strategy matters when growing your business.
For most businesses, many of your customers can be found online, and your website is the biggest shopfront with customers visiting 24 hours a day.
At Fit 4 Market, your digital marketing strategy is developed as part of your overarching marketing strategy. When both strategies are consistent and cohesive, you will achieve maximum impact without wasting time and money.
The biggest difference when it comes to shopping online is the number of competitors and the ease by which customers are able to compare their options. At Fit 4 Market, our consultants have the knowledge and tools to canvas the digital landscape to provide you with a fine-tuned understanding on when your customers are shopping and how best to position yourself as their first choice. To do so, we:
A positive perception
The aim of brand positioning is to create a positive perception of your brand in the eyes of customers. Brand positioning will occur regardless of whether or not a conscious effort is made by a company to create this perception. Therefore, if left without management, a brand’s position in the market could become negative.
All brands, no matter what size or if they operate in B2B or B2C markets, have a position in the market. This means that it is very important to develop and maintain a strong and positive perception of your brand.
Profitable brand positioning
Fit 4 Market can effectively manage your brands, which are a major asset of your company. Our wealth of brand management experience enables Fit 4 Market to take your company to a profitable future through sustained, professional brand positioning undertaken by: