A professional marketer and manager, Adam has extensive experience in blue chip companies combined with impressive experience and knowledge of small and medium size enterprise (SME) management.
Adam began consulting in 1998 providing marketing and business expertise to small and medium size enterprises. Developing business and marketing plans for a range of organisations he has a strong strategic focus and entrepreneurial orientation.
Developing and delivering workshops in an interactive and educational manner is one of Adams key strengths. A keen understanding of small business has helped his planning workshops become some of the most successful workshop of the last 5 years, Developing an Information Memorandum, Market 4 Success and most recently Product Innovation and Development have also been keenly accepted small business workshops.
Adam's experience is extensive having first hand industry experience in medical, hospital, grocery, pharmacy, food and beverage, liquor, information technology and agribusiness industries. He has held managerial roles in blue chip, market-leading companies. He was responsible for the entire business performance from manufacture through to profitability.
His business skills and knowledge have been used and developed in companies which include:
- Agrilink International
- Lion Nathan
- Berri Ltd
- Faulding Pharmaceutical
- British Aerospace Australia
Having launched many products into competitive markets throughout his career, Adam has a particular strength in developing innovative new products. Often of a technical nature, Adam excels at translating the new product advantages into tangible consumer needs.
Adam has a Bachelor of Business, majoring in Marketing, from the University of South Australia. Added to this have been numerous sales, quality and financial training courses and he continues to maintain and active involvement in further developing his marketing skills.