Why do you need a strong domain name when Google is always there to help users find your site?
Having a strong descriptive domain name can make sure that you show up first in these search results. A study by iProspect and Jupiter Research show that 2/3 of users click on the first page of results, and promptly revise queries or change search engines when results are unsatisfactory.
Multiple Domain Names
Some customers might search under apple.com while others looking for music players search for iPod.com and computers, mac.com. Certain customers might remember your company name and others will invariably remember your product names. Therefore, it is best to purchase all these names and redirect them to the relevant page on your site.
(Use 301 redirects for multiple domain names)
Keywords
Having valuable keywords in your domain name can help you to rank higher in search results. For example if you are searching for 'Adelaide Vet' adelaidevet.com.au will naturally show up first because its domain name is an exact match for the search query.
.com and .com.au
Some of us prefer searching for .com addresses while others are more accustomed to searching under .com.au. Having both urls will make it easier for customers to find you.
Spelling
Although most of us have been taught to spell 'analyse' with an 's', we do occasionally forget and spell it as 'analyze'. Keep in mind common spelling mistakes such as 'corperation' and 'corporation' when buying domain names. It might work out best to purchase all these domain names and have a 301 redirect to your main url.
Memorable
It is desirable to have a memorable domain name which can help 'bookmark' your site in the minds of your consumers.
Searching for the right domain name can sometimes be as hard as searching for the right product or company name. Remember Fit 4 Market is always here to help.
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