5 Effective Branding Tips

Branding is not as simple as having a catch phrase or a logo.

90 Day Planning - where does it fit?

The 90 Day Plan seems to be increasing in popularity across many business sectors so I thought a brief analysis of its strengths and weaknesses might be of interest.

How effective is your website

In today's modern world, an effective website helps customers find and investigate your product or service in a cluttered and competitive market place; which can result in increased awareness, sales and referrals.

Top Seven Free and Easy Ways to use LinkedIn

With over 90 million users, LinkedIn is one of the top social media channels. Previously known to be a tool for connecting individual business professionals, it now has potential for connecting companies.

BPlan starts talking

Developing media interest in BPlan

Haagen-Dazs loves Honey Bees

An example of world-class Corporate Social Responsibility

Show some love to get some love!

Here's our top 3 tips for maximising your existing relationship with your customers.

Random Act of Kindness

Could a 'Random Act of Kindness' alter the course of your business?

Are you a Master or Slave to time?

If you are the person always saying 'there's never enough hours in a day to do it all', then read on.

BPlan is here

New business planning tool just in time for the new Financial Year!

Is Apple the world's best marketing machine?

A former Apple executive's 5 'secrets' to Apple's success.

Facebook Marketing; are you ready?

In this article we look at reasons why you may not be ready to utilise Facebook in your marketing activity; but if you are ready, we offer some top tips to getting it right.

What is a CMS? And do you need one?

Although nearly every business now has a website, many of them do not perform properly. There are a number of reasons for this, ranging from poor or nonexistent website promotion to simply having out of date content.

Get LinkedIn!

What is LinkedIn? Find out how it can be useful to your business.

10 point website health check

It is probably time to give your website a health check. (Article provided by Infusion Soft)

Top trends of the past decade

Over the last 10 years, technology has reshaped the discipline of 'B2B' marketing, from message to media to measurement, creating the need for new strategies and new skills.

10 Marketing Challenges for Leaders in 2011

In this excerpt from from www.b2cmarketinginsider.com, Ernan Ronan examines the ten marketing 'game-changers' for CEO's in 2011.

A revolution... but the fundamentals of marketing haven't changed

Article by Jonathan Crossfield

On-line retailers: Maximise the lead up to Christmas

Now is the time to do a service check on your website.

Social media: the good, the bad and the ugly

Here we look at some key pros and cons in relation to marketing and driving traffic to your website for Twitter, Facebook and YouTube

SMEs should strive to be big brands

Most Small Medium Enterprises (SMEs) are still lagging behind in branding strategies

Good Copy and Search Engine Optimisation

Copy is just one of the many different factors effecting search engine optimisation (SEO). Content also has a tremendous influence on your results.

Don't rely on email alone!

Email is a great tool... but it is one tool within your marketing arsenal.

Top 5 marketing challenges for SME's

If you don't invest in marketing... expect your sales opportunities to dry up.

e-marketing seminar overbooked!

We almost ran out of space at our recent seminar on e-marketing...

Social media better for retention than acquisition

Recent studies are showing that brand awareness and customer loyalty are the key goals for social media marketing

Award Winning technology gears up to take market by storm

Fit 4 Market client, Memory Box, is embarking on the next stage of its business plan; to raise $1.5m in capital to bring their SA-developed innovation to the world stage.

The perfect press release

What do journalists want from a press release? See the interesting responses Journalism.co.uk received which should aid you in your next PR quest.

e-marketing Seminar 23 September

The how, what and why of e-marketing!

Marketers put more lead gen budgets online

Online channels most effective - especially when rigorously measured

Six secrets of Business to Business Marketing

Guiding principles for successful marketing to businesses.

Customer Relationship Management Programs

Exactly what do CRM software systems offer you?

E-mail Marketing. Getting it Right.

E-mail marketing is here to stay, learn more.

Deciding on a marketing budget

So how much should you spend on marketing?

Should I cut my marketing spend in a recession?

Perhaps you think now is the time to slash some costs and your marketing budget seems the obvious choice to cut .... don't do it - think again!!

It's the little things that count

We delve into the science behind services marketing by looking at the unique characteristics of services and how this should mould our marketing approach

Marketing disasters & how to avoid them

At the end of November we held a seminar on marketing disasters (and how to avoid them).

Are your files backed up?

Read about the partnership between Fit 4 Market and Memory Box, a South Australian start-up making waves in the online back up industry.

Practical inexpensive promotions

There are some ways to promote your business without breaking the bank.

Positives in a Market Downturn

Amidst the doom and gloom, there are some positives happening as a result of the current market downturn.

5 Ways to Choose a Great Strapline

A great strapline has to engage the reader. It should make you think, promise you something which will help your company or product stand out from the crowd. It should be believeable.

Marketing in a Market Downturn

Consumer spending and confidence is at its lowest in South Australia for six years. Companies should bear this in mind when thinking about creating and/or updating their marketing plan.

The Mystery Behind "Focus Groups"

Done right, focus groups can help you to market and grow your business.

There's always a reason to promote!

Promotional campaigns help to create something new to talk about for your product. Giving potential customers another reason to buy lets you take full advantage of...

10 Promotional Ideas

Promotional activities suitable for consumer goods, in particular fine food products.

2008 Marketing Checklist

Simple 10 step marketing checklist to guide you.

Domain Names

Having a strong descriptive domain name can make sure that you show up first in these search results.

Ideas for Christmas

Business to Business

Online Marketing Checklist

Your basic online marketing "must-do" list.

Networking this Christmas

Networking is probably the best opportunity you will ever have to make new connections and build on existing relationships.

Creating Powerful Promotional Material

Before starting a promotional marketing campaign for your business take the time to carefully plan the incentives and objectives.

Top 5 Branding Tips

Branding is not as simple as having a catch phrase or a logo.

Client Achieves Angel Finance

After many years of continued innovation, Core Medical Solutions has achieved finance.

New Zealand Firm Invests

New Zealand firm, Jefton, has invested in In the Chair, a local software developer and client of Fit 4 Market.

TheGofa.com gets COMET

A brand new and exciting search and market data company "TheGofa.com" has just achieved COMET.

Australian Week Innovation Winner

In the Chair has been announced one of the six winners of the Australian Week Innovation Forum Competition and will represent South Australia in Australia Week in New Your in Jaunary.

International Distribution Partner

In January 2007, In the Chair finalized a partnership with Sibelius Software Ltd (An Avid Company), developers of the world's leading music notation software, to distribute and co-develop StarPlay.