In the Chair

In the Chair Pty Ltd (ITC) creates online platforms for interactive music delivery.  It listens to your performance and gives you immediate feedback on pitch, timing, dynamics and tone. It tells you whether you’re good or bad so you get better faster. It is the only software in the world that lets you play a real analogue instrument or sing along with real musicians.

For the past 3 years Fit for Market has assisted In the Chair to develop from conception to a living breathing corporate entity. Fit for Market has assisted the company to achieve a Telstra Broadband Fund Grant, initial commercialisation grant funding through COMET, a Federal Commercialisation Grant through AusIndustries and investor funding through a New Zealand venture capital firm. All together more than $1.2m has been raised by the company so far and this pattern is set to continue.

Fit 4 Market has provided much more than just writing the Information Memorandum but has developed the business model and strategy by which the company will operate over the next 3 to 5 years. This truly innovative company has its sights set firmly on the world market with a bold and creative strategy behind it.


"Calls to action are perhaps the most important aspect of marketing and advertising. After all, what good is any message or image if it doesn't initiate an action that leads to a conversion?"